Innovation Talk: Innovation and Creativity. The #TomFerryShow is here to help real estate professional stay ahead of the curve–to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents!
In episode 2, it’s all about innovation and creativity! Tom talks about ways to identify areas of your business you want to improve and how to make sure these ideas get worked on and implemented!
MAKE IT BETTER BOARD DOWNLOAD: http://www.tomferry.com/wp-content/uploads/2015/01/MAKE-IT-BETTER-BOARD.doc
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“Creativity is simply the rearrangement of the old in a new way” Tweet it out: http://ctt.ec/99A83
My mentor Mike Vance was Walt Disney’s right hand man in charge of ideas and people development of the Disney empire. So when Mike said to me “creativity is simply the rearrangement of the old in a new way,” I knew it was sage advice. It got me thinking, how can apply Mike’s advice to real estate and this is what I came up with:
So if I asked you “What are the areas in your business that you want to have impact on? What are the areas of your business that you want to improve efficiency, increase results, make it better, have it be a better client experience?” I have a feelings you’re going to say everything under the sun and then some.
Here’s how I see it, if people aren’t blown away by you and your efforts, your opportunity in the bottom of the 9th with the bases load to win the game, I’d say that’s an area you can improve upon. And if every week you said, “What’s one change I can make? What’s one little thing I can do to improve the experience of the customer, what is it?”
Start by putting a list of things you want to work on together and every week pick one item to make better. Now remember, ideas are meaningless unless you convert it into a project, so get them up and visual to keep yourself accountable. A lot of our clients have huge boards up call DO-DOING-DONE boards, where there’s a column for DO-what you want to work on, DOING-what you’re working on and DONE-what you’ve completed. I suggest adding a fourth column called MAKE BETTER for all the improvements you want to make. Move one idea from the MAKE BETTER column to the DO column every week. You would want to make it 10x bigger and get it up on your wall to get it really visual.
In closing, here’s what I want you to do. I want you to have weekly creative time–a time for weekly innovation where you’re looking at your business, the areas that you most want to impact and deciding how you can do it better. And then by writing down all the best ideas you’re going to begin to implement another nugget that Mike Vance taught me, which is idea A and idea B can be combine to create a really sexy new project that can help serve more clients, help more customers, improve efficiency, create higher profits, create more sales!
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Tom Ferry is a real estate coach and trainer http://www.tomferry.com
Facebook – http://facebook.com/CoachTomFerry
Twitter – http://twitter.com/TomFerry
YouTube – http://youtube.com/RealEstateTrainingTF
After you’ve watched an innovation video what can you do next? How can you apply what you’ve learned or been inspired to do…and keep learning and being inspired? You can watch more videos or read more on the topic but consider this. We learn most through reflective action, through applying the knowledge we’ve gained, through experiencing and making it real for use. What can you do or take action on?
This Innovation Videos website is a resources to help you stay fresh, on the cutting edge, and up to date with your own learning and personal and professional development. The ability and skill to innovate is becoming more important than ever due to the rapid pace of change in our world. You may not have had a class on “innovation” in school or at your work so it is up to you to gain the knowledge, attitude, mindset, and skill that will allow you to adapt and respond to change with innovation. A first step is to read or watch videos on this site to get inspired and learn ways you can be more innovative. Then, take what you are learning and apply it to your own life and work. Take on an innovative project to create and develop something new that can have an impact, something you may not have ever done before. Perhaps you will get an idea from an innovation video on our site.
After learning on your own look to be a part of a leadership program, workshop, course, or seminar. Join a group or even create a startup with some partners. Involve other people in learning and doing innovation with you. Keep reading and keep listening because there is always opportunity to learn new methods since new technologies are being introduced all the time. When you are just working on your computer, have a video playing to listen and learn. See if you can watch (or at least listen to) a different innovation video everyday to keep developing your knowledge base and leadership skills. But remember…you will need to do something. Take action!